Marketing has changed. Members and customers are far more discriminating and are far less loyal. Messages bombard them from the moment they wake up and check their e-mail to the moment they turn off the TV and go to sleep.
This book is for anyone seeking powerful new ideas and market-tested tactics. It can help you break through the static, attract and retain members, meeting registrants, sponsors, or customers.
|Author||Sheri Jacobs, CAE|
|Dimensions||23 cm x 15 cm; 58 pages|