199 Ideas: Powerful Marketing Tactics That Sell

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Marketing has changed. Members and customers are far more discriminating and are far less loyal. Messages bombard them from the moment they wake up and check their e-mail to the moment they turn off the TV and go to sleep.

This book is for anyone seeking powerful new ideas and market-tested tactics. It can help you break through the static, attract and retain members, meeting registrants, sponsors, or customers.

More Information
Author Sheri Jacobs, CAE
copyright 2010
Book Type Marketing
Dimensions 23 cm x 15 cm; 58 pages
Format Softcover
Publisher ASAE
ISBN 9780880343190