Decision to Join: How Individuals Determine Value and Why They Choose to Belong, The

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A simple research question is the genesis of the uncommon insights found throughout this book. Here's a sampling of what's inside:

  • The choice of whether to affiliate is not a strict cost-benefit calculation, as conventional wisdom argues.
  • Leaders are out of sync with members' expectations and need to understand by how much.
  • Young people are not beyond recruitment, but you are probably not emphasizing the things they care about most.
More Information
Author James Dalton and Monica Dignam
copyright 2007
Book Type Membership
Dimensions 27 cm x 22 cm ; 106 pages
Format Softcover
Publisher ASAE & The Center
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