Decision to Join: How Individuals Determine Value and Why They Choose to Belong, The
A simple research question is the genesis of the uncommon insights found throughout this book. Here's a sampling of what's inside:
- The choice of whether to affiliate is not a strict cost-benefit calculation, as conventional wisdom argues.
- Leaders are out of sync with members' expectations and need to understand by how much.
- Young people are not beyond recruitment, but you are probably not emphasizing the things they care about most.
||James Dalton and Monica Dignam
||27 cm x 22 cm ; 106 pages
||ASAE & The Center