Delivering value to our members and stakeholders is the heart of an association’s purpose. The best governance and planning won’t save an organization that has lost sight of what its members want, need, and value.

As an association executive, leading people is essential for transforming your association’s vision into concrete, actionable, and timely objectives. This course explores the Lead People competency, including evaluating human resource needs, recruiting staff and volunteers, onboarding, managing performance, and driving change. The course aims to develop leadership skills in guiding teams, managing individuals, and ensuring personal growth.

The Establish Direction competency area explores everything from financial planning, budgeting, annual planning, maintaining brand and reputation and partnering for success.

Day-to-day operations might not carry the same shine as a carefully presented strategic plan but they are essential to that plan’s success. Managing cash flows, facilities, technological requirements are all important aspects of an association’s success.