Intelligence grounded in sound research is critical when board dialogue turns to value proposition and membership strategy. ASAE & The Center's research study, The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, is essential intelligence for membership organization CEOs and staff. Realizing that digesting the full study may be daunting, the author has mined the study for its most important, board-level implications. He has added insight that will resonate with governance-level leaders and put it all in leader-friendly form.
Here are but two takeaways you'll want to share with your board:
Membership organization boards have a strategic responsibility for membership development. Supporting the Decision to Join provides leadership with a vital perspective in a package board members will find digestible. No board member should be without this book.
|Dimensions||21 cm x 14 cm ; 54 pages|
|Publisher||ASAE & The Center|