Gone are the days of associations relying on members joining and renewing while presented with a relatively unchanging menu of membership benefits. Still, membership is not dead, as author Sarah Sladek so eloquently argues. However, you need to adapt your association's thinking and models to how participation is changing. These changes are due to generational shifts in the workforce, social changes, and the technology-eased access to content and community.
This book outlines real, useful advice and valuable examples for moving your membership model into the future.
|Dimensions||24 cm x 15.5 cm ; 128 pages|