Fall 2023 - CAE 200 Association Membership Services

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SKU#: 213 CAE 200_Fall 2023
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If this is your first course in the program select 'CAE® New Student Kit - Book Bundle' from the Bookstore when registering. Please note that the Book Bundle is digital and will be available via the course site.

Association leadership requires insight and data to make educated decisions about the true needs of membership in relation to the strategic plan. This course examines the relationship between associations and their members, the pivotal role of communication, and the rationales for the development and retirement of products and services.  Additionally, this course will examine the concepts of quality, pricing, evaluation,member satisfaction and marketing of products and services. Students will learn about the steps necessary to develop and implement a marketing plan.