Media Relations for Canadian Associations: How to Be the Voice of Your Members in the Media

News and information has transformed from a 24-hour cycle to an almost instantaneous barrage. News agencies file stories online and journalists Tweet news with the absence of traditional filters and delays. Associations must be prepared to manage today’s fast-paced media cycle to avoid becoming irrelevant to members.

An association’s need for sharpened media relations and information management skills has never been so critical.

Nationally recognized media relations expert, Huw Williams, provides a thorough understanding of today’s media machine. This insightful book demonstrates how your association can apply a concise and workable plan to deliver framed messages to its target audiences.