What Makes an Effective Association: Benchmarking for Performance

Measure Your Association's True Effectiveness

Richard Paton, President and CEO of the Chemistry Industry Association of Canada and industry author, provides a necessary and practical framework for association and not-for-profit leaders. Boards of directors and members can also use this book's insights to assess their organization's true effectiveness and determine opportunities for change.

This important publication discusses nine critical core requirements to associations' successful and sustainable performance. These factors apply to organizations of all sizes and in all industries. Leaders are invited to use these intrinsic factors, plus an aligning “X-factor,” to determine their association's strengths and weaknesses. Doing so can be the catalyst for creating real member and stakeholder value.